Marketing Blog
Word of Mouth Marketing
Recently I've been delivering a lot of workshops - online. Delegates have often mentioned that they have built their business on Word of Mouth; or that they get their business by Word of Mouth...
Ten Years…
Ten years ago today I handed my notice in from my (good) job with the Yorkshire Agricultural Society, with no real plan for the future…
So what the heck is a Strategic Marketing Consultant anyway?
If you are serious about moving your marketing forward it is wise to consider working with a marketing consultant. With so many labels flying around you might find yourself with a few questions, not least “what does a marketing consultant do?”
Brand and brand recognition
Having spoken to a number of business over the last few days about Brand Value, and in some cases helped them work through a Brand Key to define what their brand really stands for, this blog could...
How do you get repeat custom?
How can you get repeat custom? Repeat custom – that is getting existing customers to make another purchase is sought after by many businesses – whether in a business to business or business to...
How do I find a target market for my business?
Being able to find a target market is especially important for business owners just starting out but even established businesses should continually assess who their target is and whether they are...
How do I set up a marketing plan to grow my business?
A lot of businesses see marketing as being the “secret” weapon for growing their business. In reality there is nothing secret about marketing – or at least there shouldn’t be. Developing a marketing...