Blog

EasingwoldHour!

Aer8 Marketing is based on the outskirts of Easingwold and recently we have joined up with other businesses in the area to launch EasingwoldHour on Twitter. The aim of the hour is to encourage businesses in the locality to engage with each other, and their audiences, once a week on Twitter. We already have a […] Read More...


What to Blog about?

Yesterday I was chatting with clients about their blog and up came the old question of “What should I blog about? It is difficult to think of things to write”. Blogging is often seen as a chore or a secondary online marketing activity – but it is important. Remember Google LOVES fresh copy! Especially that […] Read More...


Supporting the Future of Marketing

We’ve been rather busy in the Aer8 Marketing office recently. However that doesn’t mean that we have let slip one of our objectives – to invest into the future of marketing. In December we supported an initiative at Thirsk Secondary School whereby students are interviewed by business people so that they have some experience when […] Read More...


Yorkshire Business Woman of the Year (Shortlisted!)

We are delighted to announce that Deborah Goodall, founder and owner of Aer8 Marketing has been shortlisted for the Yorkshire Choice Business Woman of the Year! The voting is now down to the public and votes can be cast via the Yorkshire Choice Awards website. Deborah has been running Aer8 MarketingĀ for just over four years […] Read More...


Hallowe’en Inspired Ad Campaigns that we love!

The UK seems to have adopted Hallowe’en as an opportunity to dress-up and throw parties; it is no longer just about children knocking on doors saying “Trick or Treat”. Whether this has been driven by marketers or whether marketers have just ceased the opportunity is a different debate, but we thought we’d list up three […] Read More...


Refresher Training – why do I need that?

Caroline Todd, from Hot Toddi, and I are running a social media refresher training workshop on 14th October. You might be wondering why refresher training? You’re probably thinking I’ve been on social media training before, why do I need to go again?   We decided to pull this workshop together (along with Susie Mortonson from […] Read More...


Is your website Google friendly?

We all know the importance of having a website that can be found – Google (and to some extent Bing) have taken over from the tome that was The Yellow Pages. Back in the day, it was all about the indexing – being in the right category (keywords) and folk would simply turn to the […] Read More...


The cycle of promotion

Recently I cycled my way around The Outer Hebrides. A beautiful, peaceful place; unspoilt and inspiring. No billboards, no “in your face” promotion, no obvious advertising. And yet many businesses on the islands survive – or actually thrive! A small Harris Tweed weaver is exporting to Japan (amongst other countries); an artist is selling prints […] Read More...


Social Networking – is it really working?

Social networking has been key to many marketing strategies and key to many people’s lives for the last 8-10 years. It strikes me that whilst many marketers have seen this as a panacea to the age old question of how to reach potential customers in a cost effective manner, peopleĀ are starting to move away from […] Read More...


A Sector Specialist?

When choosing a marketing consultant many people think about the industry in which the person they are looking to retain has experience – and are somehow comforted if their background or specialism is in their industry. It strikes me that being an industry or sector-specialist is potentially limiting. Working across many industries means that your […] Read More...


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